BDRC Launches Digital Agency Alligator

UK-based full service provider BDRC has officially launched a digital research agency called Alligator Research, led by former Toluna director Suzy Hassan.

The new company will provide digital services for online polls, large scale segmentation studies, mobile research, communities and online reporting platforms, and will be led by Hassan (pictured), who is joined by three execs from BDRC's telephone and online research agency Perspective Research Services: Jerry Flynn as Operations Director, Chris Pople as Senior Programmer, and Edwin McKenna as Senior Project Manager.

Hassan joins after eight years at the online community and survey technology provider, where she latterly served as Client Relationship Director for Europe. Prior to this she was AD of Client Services , with responsibility for project delivery of more than 200 online projects and a team of 25, and earlier, she worked at GfK and Harris Interactive.

Commenting on the reason behind the launch, Hassan said: 'We are all about putting bite into insight, using the latest cutting-edge methodologies with a customised approach.'

Web sites: www.alligator-research.com and www.bdrc-group.com .