Survey Analytics Buys Usability Testing Firm TryMyUI

In the US, multi-platform research technology firm Survey Analytics has acquired remote usability testing specialist TryMyUI, for an undisclosed sum.

California-based TryMyUI offers an SaaS usability testing tool for user research and design insights, and delivers videos of real users navigating web sites. The firm uses online focus groups composed of pre-qualified testers, who are trained to record their screens and provide their voiced opinion. Companies sign up to the service and list the areas and tasks to be reviewed on web sites, software or any other online digital platform, along with the demographic profiles of those they want to reach. TryMyUI then provides narrated videos of each user navigating the web site.

Survey Analytics President Vivek Bhaskaran (pictured) comments: 'The TryMyUI team have done a tremendous job and we see massive value in combining attitudinal and behavioral data as part of our global listening effort. We are excited to have TryMyUI as part our portfolio of services we offer.'

Web sites: www.surveyanalytics.com and www.trymyui.com .