Civolution Hires Sports Marketing Veteran

Digital watermarking and fingerprinting specialist Civolution has appointed sports marketing veteran Luke Boyle as Sales Director in its 'Teletrax' Media Analytics division in London.

The firm's Teletrax division provides broadcast intelligence services to enable clients to determine when, where, and how long their multimedia content is being used around the world on TV, Internet and radio.

Boyle (pictured) joins with twenty years' experience in media and sports markets. Most recently, he served as Head of Business Development for Fantasy League Ltd. Prior to this he was Head of Sales at WPP-owned KantarSport, and Head of Business Development at PA Sport. Earlier, he co-founded sports consultancy ArkSports (later acquired by SportBusiness Group), and served as VP of Research at SportBusiness Group.

Commenting on the appointment, Harrie Tholen, SVP Global Sales, said: 'Luke is a highly experienced sales professional with a deep rooted knowledge of media and sports markets, a long track record of enabling businesses of all sizes to succeed in this competitive industry. His skillset will enable Civolution to accelerate its expansion in the media monitoring market.'

Civolution, which has offices in Eindhoven, London, Rennes, New York, Los Angeles, and Hong Kong, is online at www.civolution.com .