Historical Twitter Analysis Service Launched

Social media analytics firm Brandwatch has announced a new service called Brandwatch Twitter Hindsight, giving access to tweets from the microblogging site's arrival in 2006 right up to the present.

Offered as part of it Brandwatch Analytics suite, a Twitter Certified Product since May 2013, Hindsight allows users to compare campaign performance year-on-year, project trends and analysis of recurring or specific events as seen on the network.

CMO Will McInnes describes Hindsight as 'the first of several exciting product announcements we have coming up'. He comments: 'We all know that hindsight is 20/20 and now with Brandwatch Twitter Hindsight, our customers can see clearly what's working and what isn't. Now they can pinpoint smarter opportunities.'

The company's Enterprise customers will be able to use Hindsight at what it calls 'a minimal fee', and get access to its data archive - including mentions from four years of blogs, forums, news sites, incidental Tweets and other sites - as part of their subscription.

Web site: www.brandwatch.com .