OzTAM Hires Director to Lead Multi-Screen Expansion

Australian television audience measurement body OzTAM has appointed Padraig O'Donovan in the newly created role of Digital Strategy Director, overseeing the extension of its service to cover viewing on other screens. He was previously Head of Digital Technology at Network Ten.

In his five years at Network Ten, O'Donovan helped deliver the TENplay digital broadcast platform and led development of the HbbTV TENplay app, beginning as Project Manager and later serving as Digital Media Technology Manager. He brings to OzTam more than sixteen years of digital experience, having previously spent time as a systems analyst, programmer, project manager and business analyst for a number of firms in sectors including food and beverages, logistics and IT.

OzTAM CEO Doug Peiffer, to whom he will report on starting next week, said: 'Padraig is highly regarded for his technical expertise and deep understanding of emerging trends in viewing television content on new screens, from the perspective of viewers, advertisers and broadcasters alike. His experience with multiple stakeholders, technologies and platforms will significantly bolster our team as we progress OzTAM's audience measurement diversification program.'

Web site: www.oztam.com.au .