Mystery Researchers Buys Insula Research

In the US, business intelligence provider Mystery Researchers has acquired on-site data collection specialist Insula Research. Terms of the deal were not disclosed.

Founded by Brian Baker (pictured) in 2005, Columbus, Ohio-based Insula specializes in customer experience measurement, on-site audits, customer feedback surveys and competitor research, using a nationwide network of auditors and mystery shoppers.

Mystery Researchers CEO Lisa van Kesteren comments: 'Mr. Baker has done amazing work building Insula into the respected market research organization it is today and we hope to carry on that same vision, while strategically growing alliances and further strengthening market offerings for current and future clients.

Web sites: www.mysteryresearchers.com and www.insularesearch.com .