Hall & Partners Community to Film 'Video Selfies'

London-based brand and comms research specialist Hall & Partners (H&P) has launched a new service called 'Video Selfies', to help capture real-time consumer feedback from its YourWord online community.

Community members are profiled on attributes such as travel preferences, technology and electronics use, hobbies and interests, retail shopping habits, and food and beverages choices. They participate in a range of surveys from the desktop or a mobile app, while engaging with results through social media.

In addition to quick surveys, members of the YourWord community can now use the app to film and submit short 'video selfies', in order to share their responses to certain questions, and their interactions with marketing stimulus.

Global CEO Vanella Jackson says the service enables the company to quickly gather panellists' feelings about an ad, experience, or anything else that clients are interested in. She adds: 'We can ask people how they feel about a particular set of advertising, and then see if those feelings still resonate weeks later or whether they become hardwired into the future memories of the brain'.

Web site: www.hallandpartners.com .