Patter of Tiny Hooves for Malaysian Vets

Former Ipsos and TNS MDs Steve Murphy and Yazid Jamian have launched a new agency called Green Zebras, in Kuala Lumpur, Malaysia.

Murphy was MD of Synovate Malaysia from 2001 until 2010, before launching Ipsos in the country; while Jamian was Research International's MD for ten years prior to leading the merged entity TNS Malaysia.

The new firm will provide qual and quant research, with a focus on innovative techniques. Services will include new product and service development, brand positioning, ad effectiveness, customer engagement, community panels and social media strategy.

The company will also work collaboratively with a global partner network of research companies, including Vision Critical; Globe Runner; Commetric; BuzzBack; Discovery Research and its online platform, The Thinking Shed; Faster Horses; Luma; TapestryWorks; and Gordon & McCallum.

Commenting on the launch, the pair said: 'We hope to complement our boutique agency approach by providing our clients access to a broad base of new techniques and industry experts. We want to create relationships with our clients based on mutual honesty and trust, and we hope to live up to our tagline: a market research company of a different stripe.'

Web site: www.greenzebras.net .