Funds for Predictive Analytics Firm Vantage

Canadian data mining and predictive analytics firm Vantage Analytics has raised $1.1m in its first funding round, which it will use to further develop its offer, and to support its current recruitment drive.

Vantage, which was founded in Toronto last year by eCommerce and big data analytics specialists Aran Hamilton and Brandon Kane, has developed a cloud-based platform to help retailers convert their existing data into insight.

The firm's first round of funding was led by Real Ventures, with participation from a range of organisations including PBX Innovations, as well as a number of individual angel investors.

Kane comments: 'The team at Vantage is excited by the quality of all of the investors we have attracted, as well as a dream team of retail and ecommerce experts from North America and Europe.'

Web site: www.vantageanalytics.com .