Pricing and BI Platform Feedvisor Raises $6m

Tel Aviv-based algorithmic pricing and business intelligence platform Feedvisor has raised $6m in a Series A round of funding, which it will use to further develop its service.

Founded in 2011, Feedvisor's platform is used by online retailers to help them keep their prices competitive. The firm's technology automatically analyses competitors' offerings on millions of products, along with product demand and pricing, and calculates the optimum price based on a retailer's specific business objectives.

New funding has been led by Square Peg Capital, and follows a $1.7m seed round last October, led by JAL Ventures, Oryzn Capital and Micro Angel Fund.

CEO and co-founder Victor Rosenman (pictured) comments: 'Combining big data technology with machine learning algorithms has led to drastically increased performance levels for Feedvisor's clients. With this substantial funding round we are looking to further evolve our pricing algorithms and continue developing our BI platform, to optimize every aspect of the retailer's business operation.'

Web site: www.feedvisor.com .