WGSN Launches Insight Service for 'Style-Led' Retail

UK-based trend forecasting company WGSN has launched a service called Mindset, offering bespoke consumer insight, market strategy solutions and consultancy services to 'style-led' retailers, brands, designers and supply chains.

WGSN, which is owned by media giant Top Right (previously known as Emap), uses forecasting, analytics and custom research techniques to study fashion season trends in apparel, accessories and interiors. Last year, the firm acquired Latin American consumer behavior forecasting firm Mindset Communicaco e Marketing, and it has now merged knowledge and expertise from the latter business with its trend forecasting and technology tool Stylesight, to create the new service.

WGSN Mindset will provide consumer insight and market intelligence, identify potential new products, and translate trend forecasting data. Clients will also have access to a dedicated team of consultants, who will tap into data from the company's HOmebuildlife interior design forecasting data; INstock trading information; and Planet Retail consumer panels.

Isham Sardouk (pictured), former Chief Creative Officer of Stylesight and now SVP of WGSN Mindset, explains the launch: 'Our revenues for these products rose over 70% in 2013, demonstrating strong demand from our clients. Anchored in the legacy of WGSN and the methodology of Mindset we are now able to take the services we offer to an even higher level, and it is fitting that their heritage is reflected in the new name of the business.'

Web site: www.wgsngroup.com .