Sen Named Head of Ipsos Innoquest India

Vidya Sen has been promoted to the role of Head of innovation and forecasting business Ipsos InnoQuest in India.

Sen (pictured), who is based in Mumbai and has around 22 years of market research experience, joined Ipsos in 2011 as Executive Director, working with clients to help them launch new products and services. Prior to this, she was VP, Client Consulting for Nielsen's BASES division, having worked for Nielsen since 2003, and earlier she was a Director at ORG-MARG, where she spent more than eleven years.

In her new role, Sen reports to Amit Adarkar, Managing Director of Ipsos in India, who comments: 'The innovation space is undergoing transformation globally. Under Vidya's leadership, Ipsos InnoQuest will continue to partner with our clients in identifying and optimizing successful and sustainable innovations, right from an early stage.'

Web site: www.ipsos.com .