Mobile Analytics Firm Swrve Raises $10m

Mobile segmentation and analytics specialist Swrve has closed a $10m Series B funding round, which it will use to speed up its global expansion plans, continue to build its platform and hire additional staff in sales, marketing and engineering.

Swrve offers a platform for modeling the consumer lifecycle, processing three billion events every day to help users understand consumer interaction, and target audiences with relevant in-app campaigns.

New funds have been led by Acero Capital, with participation from all existing investors including Atlantic Bridge and Intel Capital, bringing the total raised to date to $22m.

This round follows the appointment of new CEO Christopher Dean (pictured), who comments: 'As our conventional understanding of 'e-commerce' becomes increasingly obsolete and more and more consumers conduct business via mobile devices, it is platforms like Swrve that will control and grow the consumer relationship. Our vision is to orchestrate the messages and content around data and increase the retention of users to make them lifelong customers. We are moving to non-technical customers in a wide variety of markets and this capital will enable us to reach them quickly and efficiently.'

The firm, which is headquartered in San Francisco and has an additional office in Dublin, Ireland, is online at: www.swrve.com .