WiseSample Relocates in New Delhi

Canadian survey sample and panel technology firm WiseSample has moved its Indian operations to larger premises in New Delhi, to accommodate new members of staff and to prepare for future growth.

Launched last year by former Toluna exec Gaurav Agarwal, WiseSample uses a combination of web analytics - including Webtrends, Core Metrics and Google Analytics - and behavioural analysis including ethnographic technique 'Netnografi', to understand people's online and social media behaviour. It then compiles what it says is the 'most relevant' sample for market research purposes.

Commenting on the relocation, Managing Partner and former Toluna exec Rajesh Dhyani explains: 'The move is a logical progression for our company. With hiring under way for several positions, this will provide a solid platform for our ongoing expansion, and allow us to provide the excellent service our clients expect from of us.'

Web site: www.wisesample.com .