Enterprise-Level Social Media Launch for Mu Sigma

Decision science and data analytics firm Mu Sigma has launched an enterprise-level social media analytics solution, pitched at large organisations looking for a wide-ranging perspective of brand health and sentiment.

In July, Mu Sigma acquired Singapore-based social media analytics firm Webfluenz, which monitors, analyzes, and manages conversations across Twitter, Facebook, YouTube, Google+ and other platforms. Based on Webfluenz technology, Mu Sigma's new enterprise solution, 'muWebfluenz E', uses natural language processing and advanced text mining combined with packaged and customizable algorithms, drawing data from social media feeds.

Deepinder Dhingra (pictured), Head of Products, comments: 'Our experience in working with Fortune 500 companies on social media analytics is that they want to evaluate both structured and unstructured content from the real-time web as well as internal sources, but current solutions in the market can't handle that need. muWebfluenz E combines machine learning with human intelligence in order to solve a vexing problem for enterprise marketers.'

Web site: www.mu-sigma.com .