Ipsos Hires Leader for Microsoft Account

Ipsos has hired Jake Dorn as Senior Vice President - Chief Client Director for Microsoft, based in Seattle, Washington and leading the agency's global initiatives with the software giant.

Dorn has worked in high-tech and digital strategy roles for nearly twenty years, helping major companies in sectors such as mobile, consumer electronics, automotive, gaming and entertainment to make the change to digital business models. Most recently, he spent three years as VP of Global Business Development and Strategic Partnerships for WPP agency Digitaria. He holds an International MBA from the Thunderbird School of Global Management, and a Bachelor of Science in Marketing from Oral Roberts University.

Marie-Christine Bardon, MD of Ipsos' Global PartneRing program, says Dorn is the kind of 'forward-thinking digital native' the firm needs to attract, and comments: 'Jake's years of digital experience give him a deep understanding of the technology environment, and of the challenges and transformation it is currently facing. Of course, it also helps that he has a true passion and shared excitement for this opportunity.'

Web site: www.ipsos.com .