US Firm Directions Strengthens Team

Cincinnati, Ohio-based company Directions Research Inc. (DRI) has announced two new Accounts Manager hires, Kacie Liederbach and Mike McCormick.

Directions was established in 1988 and provides tactical and strategic business insights for clients in a wide variety of sectors.

Liederbach joins with four years of experience, most recently from BASES, Nielsen's NPD and innovation consultancy, where she was an Associate Manager. She holds a BA in Economics, with a minor in African Studies and History from the University of Illinois at Urbana-Champaign.

McCormick brings more than 25 years of experience, most recently from GS1 US where he was Director of Market Research & Industry Insights. Earlier in his career he worked at IBM as Principal Segment Analyst and at OKI Data Americas as Senior Manager Market Research. He has a BA from Rutgers University and an MBA from La Salle University.

In their new roles the two will be responsible for research design, client consultation, data analysis, presentation of findings and general client services.

Web site: www.directionsresearch.com .