IMRG Rolls Out e-Retail Benchmarking

UK e-commerce industry association IMRG has launched the e-Retail Benchmarking System, which promises to help online retailers measure their performance against similar organisations on a daily basis, from a PC, tablet or smartphone.

London-based IMRG (Interactive Media In Retail Group) is a membership community set up to develop and share the latest best practice advice among the country's online retailers. Through a partnership with online commerce specialist Affino, IMRG has developed the benchmarking system to offer access to data about average basket value, unique visitors, checkout abandonment and conversion rates - delivered through a personalised dashboard.

Users of the system can analyse up to twelve months' user behaviour, traffic and overall performance data, comparing it against the rest of the e-retail market. Benchmarks can be filtered to suit the company, and each KPI is displayed as an interactive graph.

MD Graeme Howe comments: 'Through this new system, retailers will be able to view critical KPIs such as conversion rates over desktop, smartphone and tablet on a daily basis and safe in the knowledge that the system is secure. Affino have provided innovative thinking and delivered something we feel will add great value to online retailing.'

Web site: www.imrg.org .