GBGroup Acquires Shopper Data Firm Transactis

In the UK, identity intelligence solutions specialist GBGroup has acquired consumer insight and anti-fraud specialist CDMS Limited (which trades as Transactis) for £6m.

Liverpool-based Transactis develops services based on data derived from the shopping habits of more than 40 million UK citizens, in order to help clients understand individual consumer behaviour, while identifying risks and opportunities. Last month, the company launched a 'fraud and loss prevention coalition' known as TRADE, through which retailers can share their transactional and consumer insight data in a bid to spot potential fraudsters.

GBG plans to combine Transactis' anti-fraud services, marketing solutions and transactional data with its own existing services, to enable businesses to understand their consumers' identities in real-time.

Richard Law (pictured), CEO at GBGroup, commented: 'The addition of the core capabilities of Transactis means our clients will receive best in class solutions that help them understand the identity of UK citizens and respond to their needs much more effectively. Transactis will also give us a massive lift in the battle against data driven crime and the misuse of identity information.'

Web sites: www.gbgplc.com and www.transactis.co.uk .