Firms Link Product Availability and Shopper Location

US retail data specialist Retailigence has partnered with mobile engagement firm Gimbal, to combine information about in-store product availability with shopper data gathered from beacon technology.

Retailigence uses inventory data obtained directly from retailers to deliver targeted communications to shoppers using location-enabled devices. Gimbal's proximity beacons activate a mobile phone when it comes within range, producing data which allows marketers to send personalized content to shopers' mobile devices.

By combining their data, the firms say they can further personalization, in-aisle messaging, and insights for retailers and brand manufacturers.

Gimbal COO Kevin Hunter says the partnership will enable brands and retailers to deliver targeted and relevant content to shoppers across any of the 150,000 stores in which Retailigence has inventory visibility, and where Gimbal beacons or geofence markers are deployed. 'Retailers can now use Gimbal proximity beacons to dynamically trigger messages about the most relevant available product or promotion in-store', he adds.

Web sites: www.retailigence.com and www.gimbal.com .