UK Media Research Firm 72Point Opens in New York

UK-based 72Point, the parent of OnePoll, is expanding to the US market with the launch of an office in New York, offering a range of content-led marketing and social media products.

London-based 72Point works with UK PR agencies to secure widespread survey-based news for their clients. Its OnePoll full service research consultancy also specialises in conducting online polls for PR purposes, and offers access to online and iPhone panels of businesses, specialist mums, youth and over-50s, comprising more than 100,000 Britons across all demographics.

The New York office and team will be led by US CEO Tim Haslam, and 72Point has already built its own US research panel. Group CEO John Sewell comments: 'We create engaging survey-led news that is published by multiple publishers both here in the UK and the US. Because we achieve coverage with our news content on multiple online platforms, we can engage with a much wider demographic than Buzzfeed where the focus is mainly on fun, light stories and surveys.'

Web site: www.72point.com .