Gongos Names Decision Science Leader

US-based market intelligence and research provider Gongos has appointed Joe Cardador as Vice President of Decision Science.

Cardador (pictured) joins from Kansas City-based customer experience research firm Service Management Group (SMG), where he worked for the past eleven years, most recently as Chief Research Officer. During his career, he has also taught courses on testing and measurement, organizational behavior and industrial psychology.

In his new role, Cardador is tasked with spotting possible synergies between marketing scientists and data scientists working in the primary research division Gongos Research, and its O2 Integrated data sciences consultancy. His team currently delivers initiatives ranging from multimedia survey design and data simulators, to agent-based modeling and predictive analytics.

Reporting to COO Katherine Ephlin, Cardador will be based both at his Kansas City, MO home office and at Gongos' Michigan HQ. Commenting on the appointment, Ephlin said: 'Joe brings a strong appreciation for math, programming and design-coding, and he has a vision for letting his team operate with an entrepreneurial mindset. He believes in multi-disciplinarians working together to ultimately make information more accessible and purposeful for our clients.'

Web site: www.gongos.com .