DigitalMR Taps Greek Market Via MRB Hellas Link

London-based online research specialist DigitalMR has partnered with MRB Hellas to roll out its 'listening247' and 'communities247' services to companies in Greece.

DigitalMR was founded in 2010, promising a 'holistic' consulting approach to web-based MR using social media research, web listening and technology platforms. As well as its office in London, the company has a presence in Cyprus, Poland, Italy, Turkey, France and the US.

Through its exclusive partnership with Athens-based MR agency MRB Hellas, the firm will introduce its products to clients in Greece. This portfolio includes the listening247 platform, which monitors social media and other public web sites to understand consumer sentiment; and the communities247 multilingual service which allows companies to recruit private online communities through which to gain market insights, co-create, activate customers, and develop customer advocacy. Dimitris Mavros, MD of MRB Hellas said his firm is very proud to be the first in Greece to offer these solutions.

DigitalMR CEO Michalis Michael adds: 'MRB Hellas has secured exclusive access to 'listening247' and 'communities247' for its market. The firm's leadership and brand recognition in Greece will be very helpful in establishing both our platforms as the norm for next generation market research.'

Web sites: www.digital-mr.com and www.mrb.gr .