uSamp Rolls Out Instant.ly Concept Test in Europe

Online research tech company uSamp has rolled out its Instant.ly Concept Test (ICT) tool in the UK, France, Germany, Italy and Spain.

Launched in the US in July, ICT provides insights from a nationally representative consumer sample in order to help consumer packaged goods brands and retailers screen new product ideas - often with a fast turnaround of as little as two days.

The tool can then be used to compile top scores for purchase intent, consumer need, differentiation and perceived value, and provide companies and retailers with a picture of interest in the concept and the likelihood of market success. Brand managers can evaluate new concepts by testing more than 80 different product attributes, adding customised questions depending on their research needs, with detailed results captured in a dashboard.

Ben Leet (pictured), uSamp's MD for Europe, comments: 'Instant.ly Concept Test has already seen significant success in the FMCG space in the US. Bringing this platform to European markets enables us to help clients speed up their new product development processes on a more global level.'

Web site: www.usamp.com .