Mobikats Debuts Location-Based Beura Platform

In the UK, app developer Mobikats has launched the Beura iBeacon Mobile Marketing Platform, which will allow brands to track audiences in real time and deliver tailored services including rewards points and service information.

iBeacons are Bluetooth transmitters which transmit a unique identifier detected by smartphones. The new platform targets consumers with relevant ads and other messages in spaces such as retail stores, malls, museums, airports and hotels. It also creates heatmaps of app audiences across large spaces.

CEO Phil Hunt comments: 'Our vision is for Beura to become a data platform that understands audiences' unique needs and services those needs, in real-time, real-space environments. Whether it be for applications in supermarkets such as Tesco and ASDA, the British Museum, stadiums such as the Emirates or Old Trafford, Mobikats' Beura platform allows brands to better interact with customers and build brand loyalty.'

Web site: www.mobikatsenterprise.com .