Toluna Launches 'PanelPortalLight'

Online community and survey technology provider Toluna has launched a short-term branded panel product called PanelPortalLight, which can be launched in less than four weeks and host up to 2,000 members.

The original PanelPortal comprises advanced survey software, panel management and web community management, and is designed to allow users to manage the entire panel creation, management and data collection process through a fully integrated interface.

The new 'Light' version has been developed to enable users to create short-term branded communities which can be live for as little as six months. Neil Dixit, VP of Technology, says the tool is ideal for companies that wish to conduct a 'proof-of-concept' before embarking on a long-term agreement, or those wishing to engage in a community approach for short-term use.

Julie Paul (pictured), SVP, Branded Communities, adds: 'We've found that many companies understand the benefits that branded panels provide, but worry about the long-term vision and commitment required to move forward. We have launched this 'trial' or 'short-term' community to enable companies to embark on a branded community panel engagement.'

Web site: www.toluna-group.com .