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InCrowd Launches Research App
US healthcare market research firm InCrowd has launched a 'microresearch' app, promising users access to physician and patient insights in hours rather than weeks or months.
 The firm was launched in 2011 by CEO Janet Kosloff, President Diane Hayes, and SVP Kathleen Paulos, and offers a DIY platform to connect pharma, medical device and life sciences firms with 'crowds' of screened and targeted healthcare professionals.
The new app offers features such as advanced branching logic, the ability to pipe survey responses into subsequent question text or answer options, and enhanced data visualizations via real-time Excel and PowerPoint exports. Using the tool, clients can question targeted groups of healthcare professionals, and then view or export their results within minutes.
Tom Lancaster (pictured), VP of Software Engineering, says the latest release 'puts the full methodological power of research into the hands of the end users for immediate consumption.'
Web site: www.incrowdnow.com .
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