Adelphic Raises Funds for Cross-Device Targeting Tech

Cross-device ad targeting and analytics specialist Adelphic has secured an $11m Series B funding round, which it will use to accelerate the development of its technology, and expand its presence in both the EMEA and APAC regions.

Boston-based Adelphic provides a platform called Audience Cube, through which clients can target their mobile customers with relevant ads. Its Predictive Data Platform is then used to measure the response, and can then target ads in real-time by analyzing up to 30 customer identification 'signals', including their age, gender, location and the time, in addition to their device and network.

The firm's latest round of funding was led by Blue Chip Venture Company, with participation from current investors Matrix Partners and Google Ventures. This adds to the $10m Adelphic raised from Google Ventures two years ago, and brings the total raised to date to $23m.

CEO Michael Collins (pictured) comments: 'This funding round allows us to continue influencing the future of marketing by expanding a DSP that creates more meaningful engagement opportunities for our clients with their audiences - illuminating the real consumers behind their devices.'

Web site: www.adelphic.com .