Enoch Replaces McDonough as Nielsen Audience SVP

Former ESPN media researcher Glenn Enoch has joined Nielsen as Senior Vice President of Audience Insights in New York, replacing Pat McDonough who retired at the end of last year.

Enoch (pictured) joins after seventeen years at the global cable and satellite television channel, having spent the last seven or so as VP, Integrated Media Research, responsible for audience and subscriber research. In this role, he was responsible for the broadcaster's cross-media research initiatives, providing ratings analysis, evaluating new distribution technologies, and informing ESPN's promotional practices, and this work included analysis of set-top box data, VOD, ITV, commercial formatting, audio research and behavioral segmentation. He joined the company in 1998 as Director of Research and Data Services, having previously served as VP Research and Special Projects at Telerep.

McDonough spend 44 years at Nielsen, supporting a variety of Watch clients at both local and national levels, as well as clients of Nielsen Online and Mobile.

Web site: www.nielsen.com .