BirdEye Rolls Out Reputation Analytics

Online reputation management specialist BirdEye has added an Enterprise Analytics engine to its platform, to provide clients with insights into customer sentiment, operational metrics, and reputation trends.

Founded by alumni from Yahoo, Google, Amazon and Cisco, Sunnyvale, CA-based BirdEye has developed a platform through which clients can monitor business reviews, access new reviews, manage customer feedback, and promote their reputation across the web, social media and search engines.

The new analytics tool uses natural language processing and machine learning, to enable clients to glean insights from customer feedback from thousands of locations and then fine-tune their services and operations accordingly.

Featuring drill-down charts and metrics, the tool also provides a dashboard offering reputation heat maps for all locations or products. Users can review reports offering customer feedback by location, product reviews over time, and average rating by location/product. The tool also helps clients identify trends and track changes in keyword rating.

Web site: www.birdeye.com .