Mobile MR Tech Firm RealityMine Raises $2.5m

In the UK, mobile MR technology and consumer analytics specialist RealityMine has secured $2.5m of new investment funding, which it will use to recruit additional technical, sales and client support staff at its Manchester headquarters.

RealityMine, which also has US offices in New York and Los Angeles, has developed an SaaS platform through which market researchers can analyse the mobile activity of opted-in panellists, across devices including mobile phones, tablets and smart TVs, along with a big data analytics system. In 2013, the firm acquired media usage study USA TouchPoints, which was previously operated by the Media Behavior Institute (MBI).

New funding comes from the North West Fund for Digital and Creative, the Greater Manchester Investment Fund, and the GP Bullhound Sidecar Fund, as well as Simon Wilkinson, former CEO of mobile handset software and services firm Myriad Group, who has also invested in RealityMine and has joined the company's Board. The new investment adds to the £600k raised in 2011, and £1.6m secured last year.

CEO and co-founder Garry Partington (pictured) comments: 'RealityMine has attracted a total $3.3m of investment in the last eighteen months, which is a great endorsement of the team, the business opportunity and the unique technology we have developed. We have grown by more than 300% revenue in the last twelve months and are on target to achieve similar growth in 2015 due to incredible client demand.'

Web site: www.realitymine.com .