Measurement Firm AppsFlyer Raises $20m

Mobile app measurement, attribution and campaign analytics platform AppsFlyer has raised $20m in Series B funding, which it will use to further develop its platform and open new offices.

San Francisco, Tel Aviv and Beijing-based AppsFlyer, which is used by advertisers to measure their mobile campaigns, is also a Facebook Mobile Measurement Partner, allowing developers to launch Facebook mobile campaigns, measure lifetime value and 'exact' ROI. More than 4,000 advertisers currently use AppsFlyer software to measure and analyze over $1 billion in annual mobile ad spend, and the company tracked more than 2 billion app installations in 2014.

The new investment has been led by Fidelity Growth Partners Europe (FGPE), with participation from AppsFlyer's existing investors, Magma Venture Partners and Pitango Venture Capital, and brings the total raised to date to $28m. Funds will also be used develop new tools, expand internationally, and invest in the firm's knowledge center.

CEO and co-founder Oren Kaniel (pictured) comments: 'We have experienced tremendous growth since our launch in 2011, and we are thrilled with this investment from Fidelity because it will allow us to maintain our platform neutrality and to further develop the mobile advertising SaaS platform the industry is waiting for.'

Web site: www.appsflyer.com .