adMingle Spreads Influencer Network to Singapore

European social media influencer network adMingle has expanded to Asia, with the roll-out of its service in Singapore.

adMingle calculates the influence and reach of social media users by attaching a value for each 'social sharing' activity, including tweeting and posting, and by measuring an individual's influence according to the number of their followers, favourites and retweets, as well as the comments their followers make. Individuals are paid to share ad messages from brands, services and charities across their social media networks, and advertisers are then able to reach their target audience by employing brand advocates with the most beneficial level of influence.

The firm's new service in Asia is led by international marketer Oz Aksugur (pictured), who comments: 'We're launching in Singapore as we feel it's a strong market for our unique proposition but we're already making plans for Malaysia and Indonesia as we feel they are also countries that will thrive with our services.'

Web site: www.adminlge.sg .