Nielsen and ResponseTek Launch New CEM Platform

Nielsen has partnered with customer experience management (CEM) software provider ResponseTek to create a solution called the Nielsen Listening Platform, which measures and analyses customer feedback as it happens.

The new tool has been developed to measure real-time customer feedback on their interactions with brands and companies, and provide key performance metrics which can be fed across the entire organization. It also promises to manage any necessary corrective actions through automated alerts and workflow management procedures. Benchmarking against competitors is also included.

Vishal Bali (pictured), MD of Nielsen's Consumer Insights business in Southeast Asia, North Asia and the Pacific, comments: 'Nielsen and ResponseTek share a common vision to leverage world-class CEM know-how together with state-of-the-art technology to drive operational improvements. We are thrilled to launch this new solution to help our clients develop CEM best practices and transform their business based on the voice of the customer.'

Web site: www.nielsen.com and www.responsetek.com .