TapInfluence Connects with Multi-Cultural Influencers

In the US, influencer marketing specialist TapInfluence has partnered with multi-cultural online network Blogalicious, to add Latino, African-American, and Asian-American content creators to its own platform.

TapInfluence's software automates the creation, management and measurement of online influencer marketing programs. Social media contributors with audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube and Vine use TapInfluence to connect with relevant brands and generate revenue from their personal content, while brands and marketers use it to analyze content.

The company will now connect with Blogalicious' network of women, millennials, parents and boomers who specialize in creating digital social content across a variety of categories.

Holly Hamann (pictured), co-founder and CMO of TapInfluence, comments: 'This partnership was formed to help brand marketers connect with an increasingly diverse, yet under-served, audience. Partnering with trusted influencers who represent those demographics helps marketers share their message in a meaningful way.'

Web sites: www.tapinfluence.com and www.beblogalicious.com .