Cint Adds Quidco Members to OpinionHub Platform

In the UK, 70,000 members of cashback and rewards site Quidco have been integrated into the OpinionHub platform run by panel marketplace operator Cint.

Quidco, with more than four million UK members and 4,200 retail partners, offers a wealth of transactional data about its panellists. Cint says this information can be used to profile these audiences based on their online buying or behavioural habits, or to append transactional data to survey data. Cint has also built a German panel through Quidco's sister company Qipu.

Cint UK's MD Stephen Hughes (pictured) comments: 'This partnership allows us to offer something unique but increasingly important to the market research industry and the companies and brands within it, who want to reach highly niche target audiences and to append actual transactional data to survey data. It's a very powerful addition to our ever-growing OpinionHUB marketplace.'

Web site: www.cint.com .