Telstra Opens Customer Insight Centre in Sydney

In Sydney, Australia, telecoms and media firm Telstra has opened a purpose-built unit called the Customer Insights Centre (CIC), offering a combination of technologies, innovations and insights to help clients with their new product development strategies.

Spanning 3600 square metres over the entire second level of Telstra's office in Sydney, the CIC houses a 300 person auditorium, workshop and collaboration spaces, partner pop-up installations, a restaurant, and many hands-on technology demonstration areas.

At the heart of the space is the 'Insight Ring'; a nine metre, 360 degree interactive circle-shaped platform that surrounds visitors with insights mined from Telstra's knowledge of markets, customers and industries. In another area, a fourteen screen 'Converged Media Lab' offers analytics from the global social media landscape.

Andy Bateman, Telstra's Director of Segment Marketing, comments: 'The types of solutions that will drive growth and productivity for our customers are abundant, but rely on bringing together the right mix of partners, designers and system architects. The CIC is about bringing all those elements together and co-creating the right solution to give our customers a competitive advantage.'

Web site: www.telstra.com .