Upsight Extends Data-Driven Mobile Marketing Tool

San Francisco-based mobile marketing and analytics firm Upsight has enhanced its 'Upsight Marketing' platform, allowing mobile marketers to create and execute data-driven campaigns.

Upsight's platforms handle more than 500 billion data points per month and are used by thousands of apps worldwide to manage and optimize mobile businesses. These tools help understand user behavior and target campaigns within apps and elsewhere to promote engagement, retention, reengagement and monetization.

The new platform offers access to dynamic data visualizations to help build an understanding of user relationships. Clients can also tap into user insights to build A/B -tested and language localized campaigns across multiple apps. In addition, the tool works with Upsight DataMine, a business intelligence platform that analysts can employ to explore large volumes of data.

Josh Williams (pictured), Chairman and CTO of Upsight, comments: 'For the first time ever, consumers now spend more time in mobile apps than on the web. We redesigned Upsight Marketing to make it easier to explore user data and use these insights to run powerful, cross -app marketing campaigns that can be A/B tested and language localized.'

Web site: www.upsight.com .