Cardlytics Consolidates Atlanta Offices

Cardlytics - whose technology tracks consumers' buying and rewards individuals according to their purchase behaviour - has moved its corporate headquarters to midtown Atlanta, following a recent $70m round of investment financing.

The firm allows advertisers and retailers to use consumer transaction data to target customer offers through the online banking channel, and then measure ROI. Through partnerships with nearly 400 banks, the company has insight into consumer spending across all stores and categories for 70% of US households.

Last October, the firm announced its intention to expand with the help of a $70m funding round. The firm has now brought its four Atlanta-based offices under one roof in more than 75,000 square feet in the renovated Sears, Roebuck & Company building in Ponce City Market. Cardlytics has more than 250 employees, and says it plans to grow past 300 within the year.

CFO Jim Morgan explains: 'For a growing company like Cardlytics, consolidating all of our Atlanta employees in one space at Ponce City Market will create a powerful, creative community, allowing for better teamwork, collaboration and productivity. It's also energizing to move into a space with other forward-thinking employers, like Twitter, MailChimp, athenahealth and HowStuffWorks.'

Web site: www.cardlytics.com .