GfK Partners with Travel Intelligence Firm

GfK has partnered with travel intelligence specialist ForwardKeys, to offer clients a more 'holistic' view of the travel supply chain.

Based near Barcelona, Spain, ForwardKeys uses anonymized and aggregated global air reservation information to provide business intelligence for the travel industry. Through the partnership, the firms will merge their expertise in monitoring travel booking behavior and gaining insights across the increased number of channels used by consumers to plan and book their trips and holidays.

Laurens Van Den Oever (pictured), GfK's Global Lead for the Travel & Hospitality industry, comments: 'GfK and ForwardKeys complement each other and serve to fill the void that no one else has been able to fill to date, presenting a complete picture of the entire tourism market on a global scale. We take another step forward in supporting our clients within the travel industry to even better understand the future demands of their audiences and to align their strategy accordingly.'

Web sites: www.gfk.com and www.forwardkeys.com .