GfK Buys Stake in MR Tech Firm YouEye

GfK has bought a stake in US-based MR sector technology provider YouEye Inc, strengthening its expertise in digital research. Terms of the deal have not been disclosed.

Founded in 2011, Mountain View, CA-based YouEye offers a tech platform for conducting and analyzing both quant and qual MR data. This platform can be used to integrate and analyse various data, such as text-based surveys as well as audio and video files on both mobile and stationary devices. The company also uses automated software solutions, which convert audio data to text, or analyze emotions and content shown in videos.

YouEye CEO Malcolm Stewart (pictured) comments: 'By adding GfK to our investors, we're taking a huge step forward in expanding our reach into the Fortune 1000. GfK has an unparalleled reputation in the consumer and market research space, and we're excited to learn from and innovate with such a globally-recognized brand.'

Web site: www.gfk.com and www.youeye.com .