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$24m for Expanding NetBase
Social media analytics firm NetBase has completed a $24m round of Series E financing, which it will use to continue its innovation program and global expansion, and to develop key alliances.
 The round was led by new investor Spring Lake Equity Partners, with participation from previous backers Thomvest Ventures, Altos Ventures and WestSummit Capital. It's the fourth year running that the company has brought in large amounts of funding (see announcements for 2012, 2013 and 2014). Six months ago, NetBase launched a new approach called 'Audience Marketing with micro[at]scale', segmenting and then targeting consumers based on their social media interactions and profile.
CEO Peter Caswell (pictured) comments: 'I look forward to working with the team at Spring Lake Equity Partners. What stood out to me about them is the team's experience in our category. They intimately understand the market and see the strategic advantage NetBase brings through its advanced platform. They are great people to partner with as we embark on our next phase of growth.'
Web site: www.netbase.com .
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