J.D. Power Launches Voice of Experience Solution

In the US, automotive research specialist J.D. Power has launched a technology platform called VoX (Voice of Experience), to help companies continuously measure and manage their performance.

VoX taps into findings from customer research, combining it with the firm's consultancy expertise and syndicated benchmarks to provide a link between customer experience and financial results. The tool is designed to help companies spot trends in customer preferences, changing customer demographics, and competitive reactions, and focus on the execution of those improvement opportunities which will deliver the biggest impact.

Rocky Clancy (pictured), VP of Financial Services, comments: 'VoX is our approach to managing the entire customer experience, and provide companies with clear, actionable analyses of how best to exceed expectations, create loyal brand advocates and drive profitable growth, Companies understand the importance of customer service and are searching for a set of solutions that generate quantifiable results.'

Web site: www.jdpower.com .