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Future Thinking Drops the 'SPA'
UK-based agency SPA Future Thinking has dropped the first part of its name, as it prepares for 'aggressive' expansion.
 The company is one of Europe's fastest growing MR firms with a turnover above £18m and more than 180 staff.
What was then The Oxford Research Agency (TORA) changed its name to Future Thinking in 2010, and was promptly merged with SPA under the latter's co-founder and Chairman Jon Priest. It has since bought the Munro Group, the parent of research agencies FDS International, Maven Research, M-Lab, and 3000ft Strategic Insight; and full-service media and technology specialist Essential Research, and now has offices in France and Italy.
Future Thinking will continue to be run by Group CEO Priest and Group MD Richard Barton. The rest of the present senior management team, as created in September last year, will remain in place to help drive the new brand forward.
Priest says the SPA Future Thinking brand has served the company well in the UK over the past five years as the business has consolidated, but says a 'simplified brand identity' now suits its 'aggressive international expansion plans'. He adds: 'This is a strategic decision that initiates the next stage of the Company's evolution'.
A new web site at www.futurethinking.com focuses on the company's three core client specialisms: Media and Marcomms, Customer Experience and New Product Development.
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