IRI Names UK Head of Grocery, Health & Beauty

Retail data giant IRI has appointed former Hovis category exec Tim Dummer as UK Head of Grocery and Health & Beauty.

Dummer (pictured) joins from Premier Foods, where he was Head of Category & Shopper Marketing for the Hovis brand, before which he worked at Dairy Crest as Customer Marketing Controller. Earlier, he held senior roles at GlaxoSmithKline, Intactix, and Waitrose. In each of these positions he managed teams and put in place strategies to add value to the category and understand the shopper.

Based at IRI's European head office in Bracknell, Dummer will lead and manage the team responsible for providing clients with category and shopper insight. He replaces David Ware, who has taken up the role of UK & Ireland Sales Director at Accenture.

Kieran South, SVP, IRI UK comments: 'Tim's extensive experience of category and shopper marketing enables him to bring a new perspective and approach to his role at IRI. His expertise will allow us to work more closely with customers, providing insight that helps them optimise price and promotion and range assortment, make decisions about new products, and keep in touch with current and emerging consumer trends.'

Web site: www.iriworldwide.com .