Product Perceptions Becomes PPL Insights

In the UK, consumer and sensory research specialist Product Perceptions has changed its name to PPL Insights.

The West Sussex-based firm, which was established in 1995, offers a range of techniques for concept testing, new product development, packaging/design pricing, and product testing across FMCG categories including drinks, toiletries and beauty products. Last July, director Yvonne Taylor (pictured) acquired the company from founders Dominic Buck and Keith Greenhoff.

Taylor, who now serves as MD of the company, joined in 2007 after serving as Business Development Director at MSTS and Research Director at Abacus Research, and having begun her career at Nestle UK.

Commenting on the firm's new name, Taylor said it had been designed to reflect the wider scope of services now offered to clients - both in the UK and internationally.

Web site: www.pplinsights.com .