ThinkNow and Vision Critical Link for Hispanic Insights

In the US, Hispanic MR specialist ThinkNow Research is providing its clients with access to thousands of English, bilingual and Spanish speaking Hispanics via Vision Critical's online customer intelligence platform.

The deal combines ThinkNow's Hispanic market expertise with Vision Critical's 'Insight Communities' platform, allowing clients to gather, analyze and translate insight from US Hispanic customers to drive strategic decisions. Mario Carrasco, Managing Partner of ThinkNow Research, says this will open doors for current and future customers to have a real dialogue with this important US demographic.

Mark Bergen, EVP, Sales at Vision Critical, adds: 'The Hispanic population in the US represents a large and growing group of customers that want their voices heard and their preferences understood.'

Web sites: www.thinknowresearch.com and www.visioncritical.com .