Influencer Platform InstaBrand Raises Growth Funds

In the US, mobile influencer marketing platform InstaBrand has closed a $2.5m Series A round of funding, which it will use to further develop its analytics and distribution system.

Founded in 2013 by brothers Alex and Eric Dahan, Joey Chowaiki, and Felix LaHaye, Los Angeles, California-based InstaBrand offers access to an international network of influencers across multiple social media channels. Through the firm's technology, brands are matched with appropriate influencers, who receive monetary rewards and products for sharing sponsored content with their millions of followers. Using the platform, this activity can then be tracked with real-time analytics. In addition, the platform can automatically build and manage a campaign based on each brand's objectives.

The new funding is led by TI Capital, and InstaBrand CEO Eric Dahan who comments: 'We are very pleased to announce the completion of this initial investment. Our solution is to marry the efficiency and transparency of a programmatic ad exchange with this newly emerged fame model, and our recent funding will help us continue to develop the tools to do that.'

Separately, Relativity Digital President, Randall Cox and Adly co-founder and Tinder VP of Advertising Products Brian Norgard have joined InstaBrand's Advisory Board.

Web site: www.instabrand.com .