NUVI Adds 14 Languages to Sentiment Tool

In the US, social media analytics specialist NUVI has added fourteen new languages to its sentiment analysis feature, including Spanish, Portuguese, German, French, Arabic, and Russian. The tool was previously only available in English.

Lindon, Utah-based NUVI offers real-time social media listening, engagement and reporting, analyzing data from sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than three million RSS feeds.

Results are presented visually, with the emotional context of comments, tweets and posts displayed in a variety of visually intuitive dashboards. This latest update provides an instantaneous display of brand or product satisfaction in real-time, while eliminating the need for organizations to manually search each comment or post as they determine the emotional significance.

COO Brett Allred comments: 'Before today, we could only analyze sentiment in one language, English. Now our customers can listen and draw sentiment-related insights in fifteen different languages. Imagine having the ability to compare the sentiment of Spanish conversations and contrasting them between the numerous countries whose primary language is Spanish.'

Web site: www.nuvi.com .