Spotify to Offer Mood-based Ad Targeting

Music streaming service Spotify has launched a targeting service that will deliver ads based on consumers' apparent moods, and their demographics.

Spotify provides content from record labels, which can be browsed or searched by artist, album, genre, playlist or record label, and then downloaded to listen to off-line. The service currently has a global audience of 60 million users across mobile, desktop and connected devices. According to the firm, when users hit play on one of the billions of playlists on Spotify, they often signal a common activity or mood - like workout or chill.

From next month, the company's new Playlist Targeting solution will enable brands to tap into Spotify first-party data to reach specific audiences, and target these segments based on streams from the company's playlists. The platform is part of a suite of Spotify Audience Targeting capabilities, which allow brands to target campaigns across mobile and desktop platforms, as well as by audience segments based on demographics such as age and gender, geography, language; what individuals are listening to by genre; and by time of day and platform/device.

Chief Revenue Officer Jeff Levick comments: 'Music is an integral part of life, day in and day out. Our new targeting solutions based on rich behavioral insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers.'

Web site: www.spotify.com .